What's the missing 'cool' in Microsoft's brilliance?

Ah Microsoft. You brought us the tablet years before the iPad, but failed to communicate it's benefit to people. Long before Siri showed up, you created Clippy, the helpful personal assistant, but made it a cheesy paper clip that was so annoying everyone had to turn it off. And now you have brought us the first responsive operating system in Windows 8 - a brilliant development considering our ever-switching between devices - but you have failed to make it user-friendly. 

Although you have been at the forefront of brilliant technology, you make brilliant technology that people find hard to understand or relate to, rather then cool technology that cleverly understands and learns about people. People like cool things. Cool things are cool because they effortlessy relate to people on a personal level, and in a manner that makes them feel at ease. 

You were like the geek who could have saved the human race, but had never been on a date or moved out of home and so didn't know what made people human. Finally, with your foray into mobile and tablet, you have taken a leap out of the garage of your inventions and into the theme park of life. Yes, you're glasses got broken and your gizmos got wet, but sunlight is opening your logical mind to how all your brilliant ideas could be solar powered, water proof or ergonomic. Making your brilliant stuff fit more effortlessly into people's lives, rather than making people adapt to your stuff, will show them how cool your brilliance has always been.